Blog & Resources

Insights on e-commerce, AI, and conversational commerce.

Does WhatsApp Really Limit You to 250 Messages a Day?

The 250-message WhatsApp limit only applies to business-initiated campaigns, not customer-initiated conversations. Here is the distinction that actually matters.

How AI Sales Assistants Avoid Hallucinating Stock, Prices, and Availability

The single biggest objection to putting AI in front of paying customers is the fear it will confidently make something up. Here is what actually causes that, and the architecture that avoids it.

Adding an AI Sales Assistant to a Shopify Store

Most "add AI chat to Shopify" guides describe a generic widget. Here is what an integration that actually understands your catalog looks like — on your storefront and on WhatsApp.