Turn Chats into Confirmed Orders
AI that never improvises.
From product search to checkout — the AI handles browsing, variant selection, address collection, and order confirmation in a single WhatsApp conversation.
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One Engine, Every Channel
WhatsApp, Twilio, Telegram, and Web Widget — all funnelled through the same deterministic pipeline. HMAC signature verification on every incoming webhook.
17 Steps. Every Message. No Exceptions.
Sellatrix runs a fixed, ordered pipeline on every incoming message — not an LLM free-for-all. Guards short-circuit early; tools execute only when needed.
Every Feature Grounded in Real Implementation
Not promises — actual capabilities extracted from the running codebase.
Intelligent Catalog Search
Smart catalog search and product lookup with budget filters, variant disambiguation, and fuzzy product matching.
Guided In-Chat Order Placement
Multi-step checkout collects address and payment in-chat, then requires explicit confirmation before the order is created. No accidental purchases.
Human Handoff & In-Dashboard Messaging
Agents claim, reply to customers, and resolve handoffs directly from the Sellatrix dashboard — no switching to WhatsApp. The entire handoff lifecycle stays inside the platform. AI re-enables automatically on resolve.
Multi-Tenant Architecture
Client → Branch → Channel hierarchy. Each branch has its own tone, language, and LLM configuration.
Bring Your Own LLM
OpenAI, Gemini, or Groq — configured per tenant with your own API key. Sellatrix orchestrates; you choose the model.
per-branch config · bring your own key
Four Channels, One Engine
WhatsApp, Twilio, Telegram, and the embedded Web Widget — all processed by the same deterministic pipeline.
Broadcast Campaigns
Reach your entire contact list with scheduled WhatsApp broadcasts. Target buyers, warm leads, or imported contacts — delivered via approved message templates.
Intelligent Catalog Search
Smart catalog search and product lookup with budget filters, variant disambiguation, and fuzzy product matching.
Guided In-Chat Order Placement
Multi-step checkout collects address and payment in-chat, then requires explicit confirmation before the order is created. No accidental purchases.
Human Handoff & In-Dashboard Messaging
Agents claim, reply to customers, and resolve handoffs directly from the Sellatrix dashboard — no switching to WhatsApp. The entire handoff lifecycle stays inside the platform. AI re-enables automatically on resolve.
Multi-Tenant Architecture
Client → Branch → Channel hierarchy. Each branch has its own tone, language, and LLM configuration.
Bring Your Own LLM
OpenAI, Gemini, or Groq — configured per tenant with your own API key. Sellatrix orchestrates; you choose the model.
per-branch config · bring your own key
Four Channels, One Engine
WhatsApp, Twilio, Telegram, and the embedded Web Widget — all processed by the same deterministic pipeline.
Broadcast Campaigns
Reach your entire contact list with scheduled WhatsApp broadcasts. Target buyers, warm leads, or imported contacts — delivered via approved message templates.
A Clear Command Center
Every conversation, order, and handoff tracked in one place.
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